Good things come to those who give their best

In today’s fast-paced world, stability has a special kind of meaning. Here at Fischer Brot, however, we know that to achieve stability, it is necessary to constantly change and develop, as well as to continuously modernise all aspects of business, keeping our traditional values as a family company at the core.
From product development to management, we do everything with our customers’ success in mind, which ultimately means our success too.


Regardless of our status as a family business, we naturally work consistently according to the rules of the free market. Its most important law is: the better man wins! However, we believe that being better does not necessarily mean being more ruthless, inhumane or unkind. That is why we carry the family-specific qualities of togetherness into our company wherever they are conducive to success. In other words, almost everywhere.

Our history


Great stories almost always begin with a great idea. And so it began for Hildegard and Wilhelm Fischer, at a time when the global economy was experiencing its first recession of the post-war era.
Opening a bakery in Linz and hiring an apprentice, however, proved to be a project with a future, even at that time.


In 1992, just a few years after Fischer Brot had been crowned the “King of the Semmel” (a traditional Austrian crisp bread roll), tragedy struck, shaking the company to its core: founder Wilhelm Fischer passed away.

However, business was commercially speaking only affected for a short time, as Wilhelm had already had the sense to pass all his knowledge on to his three sons, Hubert, Alfred and Roland, so the next generation was able to take charge without delay.


Fischer Brot`s history has always been shaped by making right investments and coming up with innovations at the right time.

With the development of AWRS technology and the expansion of the location in Lower Austria in 2015, they once again showed the strength and courage needed to really move forwards and benefit all stakeholders involved.

And so Fischer Brot officially declared the new world of baking open in 2015, a memorable year.


After many years together in the management, Roland and Alfred Fischer have ended their operational activities as of August 2020 and have entered a well-deserved retirement. Both will remain with the Fischer Brot company as members of the supervisory board.

Exercising the foresight and consideration only a family company could, Fischer Brot made an important decision about the future of their management. Managing Directors Hubert Fischer and Stefan Huemer form a dynamic pair, working together with the skilful members of the Management Board to further cement the company’s position as market leader.

This site is registered on as a development site.