Those who wish for good
must do their best.
In today’s fast-paced world, stability has a special kind of meaning. At Fischer Brot, we refine this value with the innovative strength of a pioneer and the reliability and integrity of a family business with almost 70 years of history.
Everything for the success of our customers – because their success is also our success.
MORE SUSTAINABLE SUCCESS WITH FAMILY VALUES
As a family business, we combine entrepreneurial success with human values. We act in a goal-oriented and efficient manner in the spirit of the free market – always with the aim of being better, because we act with passion, responsibility and respect. The family qualities of cooperation characterize our collaboration and contribute significantly to our joint success.
Our history
1958
Great stories almost always start with a great idea. Hildegard and Wilhelm Fischer had one in a year in which the global economy was experiencing its first post-war recession.
However, the establishment of a bakery in Linz and the simultaneous taking on of an apprentice was already proving to be a project with a future at this time.
1992
In 1992, just a few years after Fischer Brot had been crowned the “King of the Semmel” (a traditional Austrian crisp bread roll), tragedy struck, shaking the company to its core: founder Wilhelm Fischer passed away.
However, business was commercially speaking only affected for a short time, as Wilhelm had already had the sense to pass all his knowledge on to his three sons, Hubert, Alfred and Roland, so the next generation was able to take charge without delay.
2015
Fischer Brot`s history has always been shaped by making right investments and coming up with innovations at the right time.
In 2015, the development of AWRS technology and the expansion of the Lower Austria plant once again demonstrated the courage that is the basic prerequisite for real progress for the benefit of all stakeholders.
And so Fischer Brot officially declared the new world of baking open in 2015, a memorable year.
2020
After many years together in the management, Roland and Alfred Fischer have ended their operational activities as of August 2020 and have entered a well-deserved retirement. Both will remain with the Fischer Brot company as members of the supervisory board.
Exercising the foresight and consideration only a family company could, Fischer Brot made an important decision about the future of their management. Managing Directors Hubert Fischer and Stefan Huemer form a dynamic pair, working together with the skilful members of the Management Board to further cement the company’s position as market leader.
2026
Fischer Brot is a reliable employer that is committed to the region and thinks sustainably across generations. The company strengthens its innovative power and competitiveness through targeted investments. Fischer Brot has held the BGF seal of approval since 2021 and has been a member of the Upper Austria Climate Alliance with its Pichling facility since November 2023.
In January 2026, Thomas Fischer, a member of the third generation of the Fischer family, will join the management team. As the head of finance and IT, he will complement the existing management structure consisting of Hubert Fischer and Stefan Huemer with another strong personality. Fischer Brot is therefore sending a clear signal for security, continuity, and the future of a family business that lives and breathes its values.
