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In our times of rapid change, stability becomes more and more valuable. We at Fischer Brot also refine this value with the innovative capability of a market leader and the reliability and seriousness of a family business with about six decades of history. We do everything for the success of our customers, because in the end, it’s our success too.

Regardless of our status as a family business, we obviously work consistently according to the rules of the free market. Its most important law is: The better company wins! However, we believe that being “better” doesn't have to mean being inconsiderate, inhumane or unfriendly. Therefore, we carry the quality of family togetherness into our company, in those areas where it helps us achieve success. In other words, almost everywhere.



Fischer Brot


Great stories almost always begin with a great idea. Hildegard and Wilhelm Fischer had such an idea during a year in which the world economy was experiencing its first recession of the post-war era.
But even during this time, founding a bakery in Linz while taking on an apprentice should give evidence of a project with a future.


Only a few years after Fischer Brot crowned itself the “king of the Semmel,” a tragic moment occurred in 1992 that shook the company to its foundation: the death of its founder, Wilhelm Fischer.

But commercially speaking, his death had only brief repercussions. Due to Wilhelm Fischers foresight to promptly instill in his three sons, Alfred, Hubert and Roland all of his knowledge, the next generation could immediately take control.


The history of Fischer Brot was always marked by making the correct investments and innovative decisions at the right time.

In 2015, the development of AWRS technology and the opening of the fourth factory near Vienna showed once more the courage that is the basic condition for true advancement that benefits every stakeholder.

In this sense, Fischer Brot declared the new world of baking officially open during the momentous year 2015.


Among the farsightedness and prudence of a family-driven company Fischer Brot takes major steps related to the management. Together with a highly proficient management board, the CEOs Hubert Fischer and Stefan Huemer create a dynamic dual leadership to expand the excellent positition of a market leading company.