Last week, we welcomed Michael Strobel and Sophie Grünanger from Rettenswert to Fischer Brot. Together, we’re on a mission that goes far beyond great taste: we give valuable food a second chance and create moments of sustainable enjoyment for everyone who shops mindfully.
With our RETTENSWERT Carrot Roll, we transform rescued carrots into a crispy, hearty roll that demonstrates just how much quality and flavor is hidden in so-called surplus produce.
The product is part of HOFER’s own brand Rettenswert, which saves food in cooperation with Unverschwendet. Together, we are helping to reduce food waste while bringing high-quality baked goods into our customers’ daily lives.
Together, we create sustainable moments of enjoyment with a sense of responsibility.


